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| Frequently-asked questions > rack cards |
| Q. What are they? |
A. When you buy a newspaper from the vending machine, there's a big placard below the paper window. At the newsstand, above the stack of papers, there's a sign on the wire rack. The signs are called rack cards in the newspaper industry.
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| Q. How were they distributed? |
A. The newspaper sends rack cards to retail establishment that sell the daily paper, and inserts them into the bottom panel of the honor boxes.
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| Q. What makes them so special? |
A. They aren't offered for sale in any retail capacity, and their size (17" by 11") and composition (durable cardboard) make them desirable items for collecting and display.
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| Q. How do you ship them? |
A. We ship all rack cards flat, with plenty of cardboard for protection. We send them U.S. Mail.
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